A marketing plan presented to San Miguel Brewery, Inc.
Beer, being a sin product, is mostly associated with guilt and is restricted from the lifestyles of health conscious individuals. San Miguel Brewery, Inc. saw a potential market among these people, and hence decided to create San Mig Zero to address the underlying need of this possibly new market se...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2013
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18227 |
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| Institution: | De La Salle University |
| Language: | English |