A marketing plan for Ginebra San Miguel
The spirits industry in the Philippines has three major players, Ginebra San Miguel's gin, Emperador's brandy, and Tanduays rum. The competition is very tough among these three major competitors, where Ginebra San Miguel is the leader. These three companies are not only the top selling bra...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2013
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18256 |
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| Institution: | De La Salle University |
| Language: | English |