A marketing plan presented to San Miguel Brewery, Inc.

• Main Authors: Cayco, Abegail H., Chu, Alyssa Kimberly L., Lim, Karina Charmaine G., Espiritu, Paige Nichols S.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18227
• Institution: De La Salle University

Beer, being a sin product, is mostly associated with guilt and is restricted from the lifestyles of health conscious individuals. San Miguel Brewery, Inc. saw a potential market among these people, and hence decided to create San Mig Zero to address the underlying need of this possibly new market se...