Application of intelligent agent for marketing intelligence in B2B environment.

This research paper investigates how intelligent agents can create marketing intelligence for organizations in the B2B environment. Oracle is used as a case study to illustrate the extent to which the intelligent agent, Landing Pad Technology (LPT), can create marketing intelligence for the organiza...

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Bibliographic Details
Main Authors:	Lee, Jenny., Seah, Liyan., Wu, Kai Yi.
Other Authors:	Sangwan, Sunanda
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/8969
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8969
record_format	dspace
spelling	sg-ntu-dr.10356-89692023-05-19T03:30:08Z Application of intelligent agent for marketing intelligence in B2B environment. Lee, Jenny. Seah, Liyan. Wu, Kai Yi. Sangwan, Sunanda Nanyang Business School DRNTU::Business::Marketing This research paper investigates how intelligent agents can create marketing intelligence for organizations in the B2B environment. Oracle is used as a case study to illustrate the extent to which the intelligent agent, Landing Pad Technology (LPT), can create marketing intelligence for the organization. 2008-09-24T07:27:13Z 2008-09-24T07:27:13Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8969 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Lee, Jenny. Seah, Liyan. Wu, Kai Yi. Application of intelligent agent for marketing intelligence in B2B environment.
description	This research paper investigates how intelligent agents can create marketing intelligence for organizations in the B2B environment. Oracle is used as a case study to illustrate the extent to which the intelligent agent, Landing Pad Technology (LPT), can create marketing intelligence for the organization.
author2	Sangwan, Sunanda
author_facet	Sangwan, Sunanda Lee, Jenny. Seah, Liyan. Wu, Kai Yi.
format	Final Year Project
author	Lee, Jenny. Seah, Liyan. Wu, Kai Yi.
author_sort	Lee, Jenny.
title	Application of intelligent agent for marketing intelligence in B2B environment.
title_short	Application of intelligent agent for marketing intelligence in B2B environment.
title_full	Application of intelligent agent for marketing intelligence in B2B environment.
title_fullStr	Application of intelligent agent for marketing intelligence in B2B environment.
title_full_unstemmed	Application of intelligent agent for marketing intelligence in B2B environment.
title_sort	application of intelligent agent for marketing intelligence in b2b environment.
publishDate	2008
url	http://hdl.handle.net/10356/8969
_version_	1770564858974044160

Application of intelligent agent for marketing intelligence in B2B environment.

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