Application of intelligent agent for marketing intelligence in B2B environment.

This research paper investigates how intelligent agents can create marketing intelligence for organizations in the B2B environment. Oracle is used as a case study to illustrate the extent to which the intelligent agent, Landing Pad Technology (LPT), can create marketing intelligence for the organiza...

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Main Authors: Lee, Jenny., Seah, Liyan., Wu, Kai Yi.
Other Authors: Sangwan, Sunanda
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8969
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8969
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spelling sg-ntu-dr.10356-89692023-05-19T03:30:08Z Application of intelligent agent for marketing intelligence in B2B environment. Lee, Jenny. Seah, Liyan. Wu, Kai Yi. Sangwan, Sunanda Nanyang Business School DRNTU::Business::Marketing This research paper investigates how intelligent agents can create marketing intelligence for organizations in the B2B environment. Oracle is used as a case study to illustrate the extent to which the intelligent agent, Landing Pad Technology (LPT), can create marketing intelligence for the organization. 2008-09-24T07:27:13Z 2008-09-24T07:27:13Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8969 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Marketing
Lee, Jenny.
Seah, Liyan.
Wu, Kai Yi.
Application of intelligent agent for marketing intelligence in B2B environment.
description This research paper investigates how intelligent agents can create marketing intelligence for organizations in the B2B environment. Oracle is used as a case study to illustrate the extent to which the intelligent agent, Landing Pad Technology (LPT), can create marketing intelligence for the organization.
author2 Sangwan, Sunanda
author_facet Sangwan, Sunanda
Lee, Jenny.
Seah, Liyan.
Wu, Kai Yi.
format Final Year Project
author Lee, Jenny.
Seah, Liyan.
Wu, Kai Yi.
author_sort Lee, Jenny.
title Application of intelligent agent for marketing intelligence in B2B environment.
title_short Application of intelligent agent for marketing intelligence in B2B environment.
title_full Application of intelligent agent for marketing intelligence in B2B environment.
title_fullStr Application of intelligent agent for marketing intelligence in B2B environment.
title_full_unstemmed Application of intelligent agent for marketing intelligence in B2B environment.
title_sort application of intelligent agent for marketing intelligence in b2b environment.
publishDate 2008
url http://hdl.handle.net/10356/8969
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