Application of intelligent agent for marketing intelligence in B2B environment.
This research paper investigates how intelligent agents can create marketing intelligence for organizations in the B2B environment. Oracle is used as a case study to illustrate the extent to which the intelligent agent, Landing Pad Technology (LPT), can create marketing intelligence for the organiza...
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2008
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sg-ntu-dr.10356-89692023-05-19T03:30:08Z Application of intelligent agent for marketing intelligence in B2B environment. Lee, Jenny. Seah, Liyan. Wu, Kai Yi. Sangwan, Sunanda Nanyang Business School DRNTU::Business::Marketing This research paper investigates how intelligent agents can create marketing intelligence for organizations in the B2B environment. Oracle is used as a case study to illustrate the extent to which the intelligent agent, Landing Pad Technology (LPT), can create marketing intelligence for the organization. 2008-09-24T07:27:13Z 2008-09-24T07:27:13Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8969 Nanyang Technological University application/pdf |
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DRNTU::Business::Marketing Lee, Jenny. Seah, Liyan. Wu, Kai Yi. Application of intelligent agent for marketing intelligence in B2B environment. |
description |
This research paper investigates how intelligent agents can create marketing intelligence for organizations in the B2B environment. Oracle is used as a case study to illustrate the extent to which the intelligent agent, Landing Pad Technology (LPT), can create marketing intelligence for the organization. |
author2 |
Sangwan, Sunanda |
author_facet |
Sangwan, Sunanda Lee, Jenny. Seah, Liyan. Wu, Kai Yi. |
format |
Final Year Project |
author |
Lee, Jenny. Seah, Liyan. Wu, Kai Yi. |
author_sort |
Lee, Jenny. |
title |
Application of intelligent agent for marketing intelligence in B2B environment. |
title_short |
Application of intelligent agent for marketing intelligence in B2B environment. |
title_full |
Application of intelligent agent for marketing intelligence in B2B environment. |
title_fullStr |
Application of intelligent agent for marketing intelligence in B2B environment. |
title_full_unstemmed |
Application of intelligent agent for marketing intelligence in B2B environment. |
title_sort |
application of intelligent agent for marketing intelligence in b2b environment. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/8969 |
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1770564858974044160 |