Impressionable or immune? Examining the influence of marquee sellers in B2B secondary market platforms for IT products

• المؤلفون الرئيسيون: Alhauli, Abdullah, Elmaghraby, Wedad J., Gopal, Anandasivam
• مؤلفون آخرون: Nanyang Business School
• التنسيق: مقال
• اللغة: English
• منشور في: 2023
• الموضوعات: Business::Management; Two-sided Platforms; Secondary Markets
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/171396
• المؤسسة: Nanyang Technological University

Although digital platforms have become mainstream, there still remain some unanswered questions pertaining to managing platform ecosystems. One such unexplored question pertains to the effect of marquee sellers on the platform—marquee sellers arguably attract other sellers and buyers to the platform...