Impressionable or immune? Examining the influence of marquee sellers in B2B secondary market platforms for IT products

• Main Authors: Alhauli, Abdullah, Elmaghraby, Wedad J., Gopal, Anandasivam
• 其他作者: Nanyang Business School
• 格式: Article
• 語言: English
• 出版: 2023
• 主題: Business::Management; Two-sided Platforms; Secondary Markets
• 在線閱讀: https://hdl.handle.net/10356/171396
• 機構: Nanyang Technological University

Although digital platforms have become mainstream, there still remain some unanswered questions pertaining to managing platform ecosystems. One such unexplored question pertains to the effect of marquee sellers on the platform—marquee sellers arguably attract other sellers and buyers to the platform...