Information overload and skepticism in advertising : a Singaporean perspective.
This project explores the impact of Information Overload on Advertising Effectiveness, by examining the 3 qualities of Information Overload; ease of search; experience; and credence.
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8527 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |