Information overload and skepticism in advertising : a Singaporean perspective.
This project explores the impact of Information Overload on Advertising Effectiveness, by examining the 3 qualities of Information Overload; ease of search; experience; and credence.
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| Format: | Final Year Project |
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2008
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| Online Access: | http://hdl.handle.net/10356/8527 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-85272023-05-19T03:30:07Z Information overload and skepticism in advertising : a Singaporean perspective. Tan, Heng Lip. Lau, Pei Leng. Chua, Zi Jian. Sangwan, Sunanda Nanyang Business School DRNTU::Business::Advertising This project explores the impact of Information Overload on Advertising Effectiveness, by examining the 3 qualities of Information Overload; ease of search; experience; and credence. 2008-09-24T07:22:17Z 2008-09-24T07:22:17Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8527 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Advertising |
| spellingShingle |
DRNTU::Business::Advertising Tan, Heng Lip. Lau, Pei Leng. Chua, Zi Jian. Information overload and skepticism in advertising : a Singaporean perspective. |
| description |
This project explores the impact of Information Overload on Advertising Effectiveness, by examining the 3 qualities of Information Overload; ease of search; experience; and credence. |
| author2 |
Sangwan, Sunanda |
| author_facet |
Sangwan, Sunanda Tan, Heng Lip. Lau, Pei Leng. Chua, Zi Jian. |
| format |
Final Year Project |
| author |
Tan, Heng Lip. Lau, Pei Leng. Chua, Zi Jian. |
| author_sort |
Tan, Heng Lip. |
| title |
Information overload and skepticism in advertising : a Singaporean perspective. |
| title_short |
Information overload and skepticism in advertising : a Singaporean perspective. |
| title_full |
Information overload and skepticism in advertising : a Singaporean perspective. |
| title_fullStr |
Information overload and skepticism in advertising : a Singaporean perspective. |
| title_full_unstemmed |
Information overload and skepticism in advertising : a Singaporean perspective. |
| title_sort |
information overload and skepticism in advertising : a singaporean perspective. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/8527 |
| _version_ |
1770563660491522048 |