Towards developing high brand equity for Sustainable Archaelogical Tourism Industry

by Norfardilawati Musa , Shuhaida Md Noor
Published 2013

The intersection of self and social identity in heritage brand destination

by Norfardilawati Musa, Shuhaida Md Noor
Published 2020

The influence of destination personality on brand image evaluation among archaeological tourists

by Kok, Shiong Pong, Shuhaida Md Noor
Published 2015

Online sustainable fashion brands: Millennials’ attitude, purchase intention and behaviour.

by Tan, Hock Guan, Shuhaida, Md. Noor
Published 2021

The role Of brand self-relevance in developing brand loyalty: a study on the brand loyalty for Honda

by Nur Atikah A Rahman, Shuhaida Md Noor
Published 2014

Developing Destination Brand Identity : Towards Sustainability of Tourism Destination from the Perspective of Stakeholders and Theory of Social Identity (Abstract only)

by Norfardilawati Musa , Shuhaida Md Noor , Wardah Mohamad
Published 2013

Principles of Integrated Marketing Communications : A Malaysia Casebook

by Hasrina, Mustafa, Siti Aishah Chu, Abdullah, Shuhaida, Md Noor
Published 2022

Assessing corporate brand equity of public universities

by Shuhaida Md Noor, Kamaruzzaman Abdul Manan, Haja Mydin Abdul Kuthoos
Published 2019

Pembinaan metriks ekuiti jenama Universiti

by Haja Mydin Abdul Kuthoos, Shuhaida Md Noor, Nor Hazlina Hashim, Kamaliah Siarap
Published 2014

The construction, deconstruction, and reconstruction of crime news: a case study of Malaysian newspapers

by Azman Azwan Azmawati, Muhammad Raqib Mohd Sofian, Shuhaida Md Noor, Juliana Abdul Wahab
Published 2021