Estimating Dynamics Effects of Market Communication Expenditures

by Montgomery, David B., Silk, A.J.
Published 1972

Clusters of Consumer Interests and Opinion Leaders' Spheres of Influence

by MONTGOMERY, David B., Silk, A.J.
Published 1971

Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity

by MONTGOMERY, David B., Silk, A.J.
Published 1969

A Multiple Product Sales Force Allocation Model

by Montgomery, David B., Silk, A.J., Zaragoza, C.
Published 1971

A Multiple Product Sales Force Allocation Model

by MONTGOMERY, David B., Silk, A.J., Zaragoza, C.
Published 1977