Estimating Dynamics Effects of Market Communication Expenditures

بواسطة Montgomery, David B., Silk, A.J.
منشور في 1972

Clusters of Consumer Interests and Opinion Leaders' Spheres of Influence

بواسطة MONTGOMERY, David B., Silk, A.J.
منشور في 1971

Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity

بواسطة MONTGOMERY, David B., Silk, A.J.
منشور في 1969

A Multiple Product Sales Force Allocation Model

بواسطة Montgomery, David B., Silk, A.J., Zaragoza, C.
منشور في 1971

A Multiple Product Sales Force Allocation Model

بواسطة MONTGOMERY, David B., Silk, A.J., Zaragoza, C.
منشور في 1977