A Multiple Product Sales Force Allocation Model
When several products are marketed by the same sales force, it frequently becomes impossible or impractical for salesmen to promote all items in the product line extensively in each and every time period. Management's problem is to decide how the available selling effort should be allocated acr...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1971
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2321 https://proquest.umi.com/pqdweb?did=7133914&sid=13&Fmt=1&clientId=44274&RQT=309&VName=PQD |
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| Institution: | Singapore Management University |
| Language: | English |