A Multiple Product Sales Force Allocation Model

When several products are marketed by the same sales force, it frequently becomes impossible or impractical for salesmen to promote all items in the product line extensively in each and every time period. Management's problem is to decide how the available selling effort should be allocated acr...

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Bibliographic Details
Main Authors: Montgomery, David B., Silk, A.J., Zaragoza, C.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1971
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/2321
https://proquest.umi.com/pqdweb?did=7133914&sid=13&Fmt=1&clientId=44274&RQT=309&VName=PQD
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Institution: Singapore Management University
Language: English
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