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Marketing integration in cross-border mergers and acquisitions: conceptual framework and research propositions

Marketing integration in cross-border mergers and acquisitions: conceptual framework and research propositions

by Sinkovics, Rudolf R., Jedin, Mohd. Haniff, Sinkovics, Noemi
Published 2014

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2

Antecedents of marketing integration in cross-border mergers and acquisitions

Antecedents of marketing integration in cross-border mergers and acquisitions

by Sinkovics, Rudolf R., Sinkovics, Noemi, Lew, Yong Kyu, Jedin, Mohd. Haniff, Zagelmeyer, Stefan
Published 2015

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