Marketing integration in cross-border mergers and acquisitions: conceptual framework and research propositions

As for Mergers and Acquisitions (M&As), cross-border M&As are particularly problematic and complex.The most challenging issue is the integration of different management styles and departmental practices.Once the integration seeps deeper into functional levels, the M&A commitment offered...

Full description

Saved in:
Bibliographic Details
Main Authors: Sinkovics, Rudolf R., Jedin, Mohd. Haniff, Sinkovics, Noemi
Format: Article
Published: Inderscience Enterprises Ltd. 2014
Subjects:
Online Access:http://repo.uum.edu.my/14138/
http://doi.org/10.1504/EJIM.2014.064899
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Utara Malaysia