Marketing integration in cross-border mergers and acquisitions: conceptual framework and research propositions
As for Mergers and Acquisitions (M&As), cross-border M&As are particularly problematic and complex.The most challenging issue is the integration of different management styles and departmental practices.Once the integration seeps deeper into functional levels, the M&A commitment offered...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Inderscience Enterprises Ltd.
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/14138/ http://doi.org/10.1504/EJIM.2014.064899 |
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| Institution: | Universiti Utara Malaysia |