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1

The Impact Of Service Quality On Loyalty Intention And Customer Satisfaction: The Moderating Effect Of Price Fairness And Switching Cost Of Prepaid Mobile Phone Users In Thailand

The Impact Of Service Quality On Loyalty Intention And Customer Satisfaction: The Moderating Effect Of Price Fairness And Switching Cost Of Prepaid Mobile Phone Users In Thailand

by Srikanjanarak, Saowanee
Published 2010

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Thesis

2

The Conceptualisation And Operational
Measurement Of Price Fairness Perception
In Mass Service Context

The Conceptualisation And Operational Measurement Of Price Fairness Perception In Mass Service Context

by Srikanjanarak, Saowanee, Omar, Azizah, T. Ramayah, T. Ramayah
Published 2009

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