The Conceptualisation And Operational Measurement Of Price Fairness Perception In Mass Service Context
This paper aims to develop a measure of price fairness perception by extending price fairness conceptualisation to a multi-scale measure, thereby capturing its complexity in a mass service context. The service context is becoming increasingly competitive, particularly in the telecommunication ind...
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Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Asian Academy of Management (AAM)
2009
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Subjects: | |
Online Access: | http://eprints.usm.my/36413/1/AAMJ_14.2.5.pdf http://eprints.usm.my/36413/ http://web.usm.my/aamj/14.2.2009/AAMJ_14.2.5.pdf |
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Institution: | Universiti Sains Malaysia |
Language: | English |