The phenomenon of sachet marketing: Lessons to be learned from the Philippines

by Ang, Rodolfo P, Sy-Changco, Joseph A
Published 2007

Buying less, more often: an evaluation of sachet marketing strategy in an emerging market

by Singh, Ramendra, Ang, Rodolfo P, Sy-Changco, Joseph A
Published 2009

Impact of Sales Call Adaptiveness and Customer Willingness on Sales Call Length: A Cross-Country Study of India, China, Korea, and Philippines

by Sy-Changco, Joseph A, Singh, Ramendra, Gregorio, Rizalito L, Lu, Pierre-Xiao, Shin, Geon-Cheol
Published 2016