Meeting Challenges in the New Millennium: Some Perspectives of Singapore Companies in Transition

by Tan, Benjamin L. B., TAN, Wee Liang
Published 2000

Foreign Market Entry Modes as an Ordinal Progression: The Role of Firms' Marketing Capability

by TAN, Wee Liang, TAN, Benjamin L. B.
Published 1999

Firms Marketing Mix Effectiveness and Modes of Entry in the Host Countries

by TAN, Benjamin L. B., TAN, Wee Liang
Published 1998

The Impact of Recommendations and Prior Use of Ancilliary Brand Products on Brand Choice: A Study of Brand Loyalty in Optical Products

by TAN, Wee Liang, TAN, Benjamin L. B.
Published 1998

Singapore SMEs in Hard Times

by TAN, Wee Liang, TAN, Benjamin L. B.
Published 1998

The Influence of Dissemination Risks, Need for Operational Flexibility and Global Management Skills on Firms Modal Decision in Host Countries

by Tan, Benjamin L. B., Tan, Wee Liang, Erramilli, M. K.
Published 2001

Assessing the Promised Benefits of Information Technology to Business

by TAN, Wee Liang, TAN, Benjamin L. B., Allampalli, D. G.
Published 1998

Consistency of Entry Mode Choice

by Erramilli, M. K., TAN, Benjamin L. B., TAN, Wee Liang
Published 2000