The Impact of Recommendations and Prior Use of Ancilliary Brand Products on Brand Choice: A Study of Brand Loyalty in Optical Products

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Bibliographic Details
Main Authors: TAN, Wee Liang, TAN, Benjamin L. B.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1998
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/358
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Institution: Singapore Management University
Language: English