The Impact of Recommendations and Prior Use of Ancilliary Brand Products on Brand Choice: A Study of Brand Loyalty in Optical Products
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| Language: | English |
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Institutional Knowledge at Singapore Management University
1998
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/358 |
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sg-smu-ink.lkcsb_research-13572010-09-23T06:24:04Z The Impact of Recommendations and Prior Use of Ancilliary Brand Products on Brand Choice: A Study of Brand Loyalty in Optical Products TAN, Wee Liang TAN, Benjamin L. B. 1998-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/358 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Advertising and Promotion Management Strategic Management Policy |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Advertising and Promotion Management Strategic Management Policy |
| spellingShingle |
Advertising and Promotion Management Strategic Management Policy TAN, Wee Liang TAN, Benjamin L. B. The Impact of Recommendations and Prior Use of Ancilliary Brand Products on Brand Choice: A Study of Brand Loyalty in Optical Products |
| format |
text |
| author |
TAN, Wee Liang TAN, Benjamin L. B. |
| author_facet |
TAN, Wee Liang TAN, Benjamin L. B. |
| author_sort |
TAN, Wee Liang |
| title |
The Impact of Recommendations and Prior Use of Ancilliary Brand Products on Brand Choice: A Study of Brand Loyalty in Optical Products |
| title_short |
The Impact of Recommendations and Prior Use of Ancilliary Brand Products on Brand Choice: A Study of Brand Loyalty in Optical Products |
| title_full |
The Impact of Recommendations and Prior Use of Ancilliary Brand Products on Brand Choice: A Study of Brand Loyalty in Optical Products |
| title_fullStr |
The Impact of Recommendations and Prior Use of Ancilliary Brand Products on Brand Choice: A Study of Brand Loyalty in Optical Products |
| title_full_unstemmed |
The Impact of Recommendations and Prior Use of Ancilliary Brand Products on Brand Choice: A Study of Brand Loyalty in Optical Products |
| title_sort |
impact of recommendations and prior use of ancilliary brand products on brand choice: a study of brand loyalty in optical products |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1998 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/358 |
| _version_ |
1770569544671166464 |