The Evolution and Antecedents of Transformational Advertising: A Conceptual Model

by VANITHA, Swaminathan, ZINKHAN, George, REDDY, Karempudi Srinivas
Published 1996

Exploring the Determinants of Broadway Show Success

by REDDY, Karempudi Srinivas, Vanitha, Swaminathan, Motley, Carol
Published 1998

Spillover Effects of Ingredient Branded Strategies on Brand Choice: A Field Study

by Vanitha, Swaminathan, REDDY, Srinivas K., Dommer, Sara Loughran
Published 2012

The Impact of Brand Extension Introduction on Consumer Choice

by VANITHA, Swaminathan, FOX, Richard J., REDDY, Srinivas K.
Published 2001