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Wittink, Dick R.
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Wittink, Dick R.
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1
Predictive Validity of Trade-Off Analysis for Alternative Segmentation Schemes
by
MONTGOMERY, David B.
,
Wittink
,
Dick
R
.
Published 1979
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2
Predictive Validity of Alternative Aggregation Schemes in Conjoint Analysis
by
MONTGOMERY, David B.
,
Wittink
,
Dick
R
.
Published 1980
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