Predictive Validity of Alternative Aggregation Schemes in Conjoint Analysis
In a recent article, Green and Srinivasan reviewed the developments and the state of the art in conjoint analysis (Green and Srinivasan, 1978). The methodologies used in this area have considerable appeal and the various alternative approaches have found widespread use and application (Green and Win...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
1980
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1679 |
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| Institution: | Singapore Management University |
| Language: | English |