Effectiveness of social media influencers and their impact on customers' attitudes and buying intention

by Elmousa, Hadeel, Yee, Wong Foong, Cheah, Jun Hwa
Published 2024

Consumer's intention of purchase sustainable products: the moderating role of attitude and trust

by Hosseinpour, Masoumeh, Nezakati, Hossein *, Sidin, Samsinar Md, Yee, Wong Foong
Published 2016

How does social media marketing enhance brand loyalty?identifying mediators relevant to the cinema context

by Yee, Wong Foong, Seng, Kaixin, Lim, Xin Jean, Rathakrishnan, Thanuja
Published 2021

Predictors of turnover intention among multinational corporation employees

by Lim, Xin Jean, Lim, Pang Im, Ng, Siew Imm, Yee, Wong Foong
Published 2021