Antecedents and outcomes of effectuation among the workforce of small and medium-sized enterprises

by Rathakrishnan, Thanuja
Published 2018

The corporate conundrum: how to blend people and process to improve firm performance

by Rathakrishnan, Thanuja, Siew, Imm Ng, Jo, Ahn Ho, Zawawi, Dahlia
Published 2021

How does social media marketing enhance brand loyalty?identifying mediators relevant to the cinema context

by Yee, Wong Foong, Seng, Kaixin, Lim, Xin Jean, Rathakrishnan, Thanuja
Published 2021

The chicken and egg story of a call centre in Malaysia

by Alan, Chan Fun Foo, Tee, Keng Kok, Rathakrishnan, Thanuja, Ho, Jo Ann, Ng, Siew Imm
Published 2021

Adoption of sustainable agricultural practices among smallholder dairy farmers in Malaysia: Contributing factors and smart farming prospects / Thanuja Rathakrishnan ... [et.al.].

by Rathakrishnan, Thanuja, Suntharalingam, Chubashini, Shern, Lim Yi, Keng, Loong Shih, Lee Hai, Yen, Kok, Tee Keng, Thanarajoo, Sathis Sri, Balasundram, Siva K
Published 2022

Adoption of sustainable agricultural practices among smallholder dairy farmers in Malaysia: contributing factors and smart farming prospects

by Rathakrishnan, Thanuja, Suntharalingamb, Chubashini, Lim, Yi Shern, Loong, Shih Keng, Lee, Hai Yen, Tee, Keng Kok, Sri Thanarajoo, Sathis, Balasundram, Siva K
Published 2022