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Yeung, C.W.M.
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Yeung, C.W.M.
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Yeung, C.W.M.
'
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1
The duration heuristic
by
Yeung
,
C.W.M
.
,
Soman, D.
Published 2013
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2
Attribute evaluability and the range effect
by
Yeung
,
C.W.M
.
,
Soman, D.
Published 2013
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3
Building character: Effects of lay theories of self-control on the selection of products for children
by
Mukhopadhyay, A.
,
Yeung
,
C.W.M
.
Published 2013
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4
Mood and comparative judgment: Does mood influence everything and finally nothing?
by
Qiu, C.
,
Yeung
,
C.W.M
.
Published 2013
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5
Affect, appraisal, and consumer judgment
by
Yeung
,
C.W.M
.
,
Wyer Jr., R.S.
Published 2013
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6
Does loving a brand mean loving its products? the role of brand-elicited affect in brand extension evaluations
by
Yeung
,
C.W.M
.
,
Wyer Jr., R.S.
Published 2013
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7
Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size
by
Hung, Y.-C.
,
Yeung
,
C.W.M
.
Published 2013
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8
Suppressing feelings: A double-edged sword to consumer judgment and choice
by
Qiu, C.
,
Lee, Y.H.
,
Yeung
,
C.W.M
.
Published 2013
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