Effects of Self-Relevant Perspective-Taking on the Impact of Persuasive Appeals

by Hung, I.W., Wyer Jr., R.S.
Published 2014

The role of affect, music and self-awareness in consumer information processing

by Hung, I.W., Wyer Jr., R.S.
Published 2013

Shaping consumer imaginations: The role of self-focused attention in product evaluations

by Hung, I.W., Wyer Jr., R.S.
Published 2013

Differences in perspective and the influence of charitable appeals: When imagining oneself as the victim is not beneficial

by Hung, I.W., Wyer Jr., R.S.
Published 2013

The impact of implicit theories on responses to problem-solving print advertisements

by Hung, I.W., Wyer Jr., R.S.
Published 2013

Does loving a brand mean loving its products? the role of brand-elicited affect in brand extension evaluations

by Yeung, C.W.M., Wyer Jr., R.S.
Published 2013

Affect, appraisal, and consumer judgment

by Yeung, C.W.M., Wyer Jr., R.S.
Published 2013

Visual and verbal information processing in a consumer context: Further considerations

by Wyer Jr., R.S., Jiang, Y., Hung, I.W.
Published 2013