Lenses of the heart: How actors' and observers' perspectives influence emotional experiences

by Hung, I.W., Mukhopadhyay, A.
Published 2013

From firm muscles to firm willpower: Understanding the role of embodied cognition in self-regulation

by Hung, I.W., Labroo, A.A.
Published 2013

Effects of Self-Relevant Perspective-Taking on the Impact of Persuasive Appeals

by Hung, I.W., Wyer Jr., R.S.
Published 2014

The role of affect, music and self-awareness in consumer information processing

by Hung, I.W., Wyer Jr., R.S.
Published 2013

Shaping consumer imaginations: The role of self-focused attention in product evaluations

by Hung, I.W., Wyer Jr., R.S.
Published 2013

Differences in perspective and the influence of charitable appeals: When imagining oneself as the victim is not beneficial

by Hung, I.W., Wyer Jr., R.S.
Published 2013

The impact of implicit theories on responses to problem-solving print advertisements

by Hung, I.W., Wyer Jr., R.S.
Published 2013

Visual and verbal information processing in a consumer context: Further considerations

by Wyer Jr., R.S., Jiang, Y., Hung, I.W.
Published 2013

Relaxation increases monetary valuations

by Pham, M.T., Hung, I.W., Gorn, G.J.
Published 2013