Effects of Self-Relevant Perspective-Taking on the Impact of Persuasive Appeals

10.1177/0146167213513474

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Bibliographic Details
Main Authors: Hung, I.W., Wyer Jr., R.S.
Other Authors: MARKETING
Format: Article
Published: 2014
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/116315
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Institution: National University of Singapore