Effects of Self-Relevant Perspective-Taking on the Impact of Persuasive Appeals

10.1177/0146167213513474

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Bibliographic Details
Main Authors: Hung, I.W., Wyer Jr., R.S.
Other Authors: MARKETING
Format: Article
Published: 2014
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/116315
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Institution: National University of Singapore
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spelling sg-nus-scholar.10635-1163152023-10-30T20:44:27Z Effects of Self-Relevant Perspective-Taking on the Impact of Persuasive Appeals Hung, I.W. Wyer Jr., R.S. MARKETING perspective taking persuasive appeals self-awareness self-focused attention 10.1177/0146167213513474 Personality and Social Psychology Bulletin 40 3 402-414 2014-12-12T07:48:22Z 2014-12-12T07:48:22Z 2014-03 Article Hung, I.W., Wyer Jr., R.S. (2014-03). Effects of Self-Relevant Perspective-Taking on the Impact of Persuasive Appeals. Personality and Social Psychology Bulletin 40 (3) : 402-414. ScholarBank@NUS Repository. https://doi.org/10.1177/0146167213513474 01461672 http://scholarbank.nus.edu.sg/handle/10635/116315 000331030300010 Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic perspective taking
persuasive appeals
self-awareness
self-focused attention
spellingShingle perspective taking
persuasive appeals
self-awareness
self-focused attention
Hung, I.W.
Wyer Jr., R.S.
Effects of Self-Relevant Perspective-Taking on the Impact of Persuasive Appeals
description 10.1177/0146167213513474
author2 MARKETING
author_facet MARKETING
Hung, I.W.
Wyer Jr., R.S.
format Article
author Hung, I.W.
Wyer Jr., R.S.
author_sort Hung, I.W.
title Effects of Self-Relevant Perspective-Taking on the Impact of Persuasive Appeals
title_short Effects of Self-Relevant Perspective-Taking on the Impact of Persuasive Appeals
title_full Effects of Self-Relevant Perspective-Taking on the Impact of Persuasive Appeals
title_fullStr Effects of Self-Relevant Perspective-Taking on the Impact of Persuasive Appeals
title_full_unstemmed Effects of Self-Relevant Perspective-Taking on the Impact of Persuasive Appeals
title_sort effects of self-relevant perspective-taking on the impact of persuasive appeals
publishDate 2014
url http://scholarbank.nus.edu.sg/handle/10635/116315
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