Effects of Self-Relevant Perspective-Taking on the Impact of Persuasive Appeals
10.1177/0146167213513474
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Main Authors: | Hung, I.W., Wyer Jr., R.S. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2014
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/116315 |
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Institution: | National University of Singapore |
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