The impact of implicit theories on responses to problem-solving print advertisements

10.1016/j.jcps.2008.04.011

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Bibliographic Details
Main Authors: Hung, I.W., Wyer Jr., R.S.
Other Authors: MARKETING
Format: Article
Published: 2013
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43852
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Institution: National University of Singapore