The impact of implicit theories on responses to problem-solving print advertisements
10.1016/j.jcps.2008.04.011
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Main Authors: | Hung, I.W., Wyer Jr., R.S. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43852 |
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Institution: | National University of Singapore |
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