Building Further on the Situational Theory of Publics: Theoretical Evolution to Situational Theory of Problem Solving and Future Research

Building Further on the Situational Theory of Publics: Theoretical Evolution to Situational Theory of Problem Solving and Future Research

Defining and identifying publics is crucial to PR research and practice. Despite this importance, it is rare to find scholarly works that have refined the concepts and frameworks of James Grunig’s Situational Theory of Publics, which has contributed to the development of PR theories on publics and t...

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Bibliographic Details
Main Authors: Kim, Jeong-Nam, Park, Nohil, KIM, Soojin
Format: text
Language:Korean
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
publics
public behavior
public segmentation
situational theory of publics
situational theory of problem solving
Business
Online Access:https://ink.library.smu.edu.sg/lkcsb_research_smu/245
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1351&context=lkcsb_research_smu
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Institution: Singapore Management University
Language: Korean

Internet

https://ink.library.smu.edu.sg/lkcsb_research_smu/245
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1351&context=lkcsb_research_smu

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