Building Further on the Situational Theory of Publics: Theoretical Evolution to Situational Theory of Problem Solving and Future Research
Defining and identifying publics is crucial to PR research and practice. Despite this importance, it is rare to find scholarly works that have refined the concepts and frameworks of James Grunig’s Situational Theory of Publics, which has contributed to the development of PR theories on publics and t...
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| Main Authors: | , , |
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| Format: | text |
| Language: | Korean |
| Published: |
Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research_smu/245 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1351&context=lkcsb_research_smu |
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| Institution: | Singapore Management University |
| Language: | Korean |