The impact of implicit theories on responses to problem-solving print advertisements

10.1016/j.jcps.2008.04.011

Saved in:
Bibliographic Details
Main Authors: Hung, I.W., Wyer Jr., R.S.
Other Authors: MARKETING
Format: Article
Published: 2013
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43852
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore
Be the first to leave a comment!
You must be logged in first