Mood and comparative judgment: Does mood influence everything and finally nothing?

by Qiu, C., Yeung, C.W.M.
Published 2013

The duration heuristic

by Yeung, C.W.M., Soman, D.
Published 2013

Building character: Effects of lay theories of self-control on the selection of products for children

by Mukhopadhyay, A., Yeung, C.W.M.
Published 2013

Attribute evaluability and the range effect

by Yeung, C.W.M., Soman, D.
Published 2013

Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size

by Hung, Y.-C., Yeung, C.W.M.
Published 2013

Does loving a brand mean loving its products? the role of brand-elicited affect in brand extension evaluations

by Yeung, C.W.M., Wyer Jr., R.S.
Published 2013

Affect, appraisal, and consumer judgment

by Yeung, C.W.M., Wyer Jr., R.S.
Published 2013

Suppressing feelings: A double-edged sword to consumer judgment and choice

by Qiu, C., Lee, Y.H., Yeung, C.W.M.
Published 2013