Analyzing Malaysian consumers' decision making styles dimensions in banking services

by Zainal Ariffin, Zailin
Published 2002

Review of hierarchy-of-effects (HOE) models and higher education advertising in Malaysia

by Yaakop, Azizul Yadi, Mahadi, Nomahaza, Zainal Ariffin, Zailin, Omar, Siti Sarah
Published 2018

Korean popular culture: an exploratory examination among Malaysian adolescents

by Zainal Ariffin, Zailin, Abdul Rahman, Azmawani, Omar, Siti Sarah, Yaakop, Azizul Yadi, Mahadi, Nomahaza
Published 2016

Examining students' continuance usage intention for web-based educational tools: a developed integrated structural model approach

by Yaakop, Azizul Yadi, Mahadi, Nomahaza, Zainal Ariffin, Zailin, Abu Hasan, Zuha Rosufila, Harun, Madzli
Published 2020