Author Search Results

1

The Rationality of Consumer Decisions to Adopt and Use Product-Attribute Enhancements: Why We Are Lured by Product Features We Never Use?

The Rationality of Consumer Decisions to Adopt and Use Product-Attribute Enhancements: Why We Are Lured by Product Features We Never Use?

by ZHAO, Shenghui, Meyer, Robert J., HAN, Jin K.
Published 2005

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2

Biases in Valuation Vs. Usage of Innovative Product Features

Biases in Valuation Vs. Usage of Innovative Product Features

by Meyer, Robert J., Zhao, Shenghui, HAN, Jin K.
Published 2008

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3

The Enhancement Bias in Consumer Decisions to Adopt and Utilize Product Innovations

The Enhancement Bias in Consumer Decisions to Adopt and Utilize Product Innovations

by Zhao, Shenghui, Meyer, Robert J., Han, Jin K.
Published 2003

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