The Enhancement Bias in Consumer Decisions to Adopt and Utilize Product Innovations
The ability of consumers to anticipate the value they will draw from new product generations that expand the capabilities of incumbent goods is explored. Drawing on previous research in affective forecasting, the work explores a hypothesis that consumers will frequently overestimate the benefits the...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2003
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1911 https://ink.library.smu.edu.sg/context/lkcsb_research/article/2910/viewcontent/1303paper.pdf |
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| Institution: | Singapore Management University |
| Language: | English |