ปัจจัยทางการตลาดที่มีอิทธิพลต่อความภักดีต่อตราสินค้า
This research was aimed to examine: (1) brand loyalty scores at various product involvement levels, (2) marketing factors influencing brand loyalty at various product involvement levels, and (3) relationship between brand loyalty and the marketing factors. Survey method was used to collect data from...
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| Format: | Theses and Dissertations |
| Language: | Thai |
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จุฬาลงกรณ์มหาวิทยาลัย
2001
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| Online Access: | https://digiverse.chula.ac.th/Info/item/dc:25523 |
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| Institution: | Chulalongkorn University |
| Language: | Thai |