Business Strategy Formulation for Leather Shoes Company, PT. X with QSPM (Quantitative Strategic Planning Matrix) Approach

• Main Author: LIARDY (NIM 23498042), HASTA
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/10564
• Institution: Institut Teknologi Bandung

The objective of the study was to formulate business strategy for PT.X, a leather shoe's manufacturer company. Therefore, it was necessary to analyze the strengths and weaknesses of PT.X relative to its competitors, to analyze the opportunities and threats from the environment of PT.X, determine the company position base on the external factors (opportunities and threats) and internal factors (strengths <br /> <br /> <br /> and weaknesses) and to formulate PTXs business strategy using Quantitative Strategic Planning Matrix method. The focus of this study was to formulate the long term business strategy which can be implement to a company in leather shoes manufacturer industry, PTX Generally, the analysis systematic include: evaluate current vision, mission, goals, policies, and strategies; identify major issues and key success factors in shoe's industry; analyze and evaluate company's internal and external factors; and generate strategies base on the internal and external conditions of the company. Nowadays, business environment becomes more complex and dynamic; therefore the business strategy planning and evaluating matter become very important. With a good strategy planning, company could take advantage from opportunities and strengths as optimal as possible; and could anticipate and overcome threats and weaknesses well as soon as possible. <br /> <br />