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Market segmentation is the most important thing to do as the first step in launching a product or services. Market Segmentation is classifying an individual which has similar characteristic and goal. Market Segmentation is done by researching the market to understand the characteristics of the peopl...

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Bibliographic Details
Main Author: WAHYUDI (NIM 19005069), RICKO
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/11267
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Institution: Institut Teknologi Bandung
Language: Indonesia
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