Proposed Community-Based Marketing Program for Lubricant Product X Case Studies on Scooter Clubs in Bandung
The immensity of market potential growth of scooters has encouraged lubricant manufacturers to work on the segment more seriously by producing scooter-special lubricants. PT XYZ to bring Lubricant Product X to the market on September 7th, 2007. However, one of the challenges in launching a new produ...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/12239 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |