DEVELOPMENT OF CRM CUSTOMER CENTRIC MODEL

DEVELOPMENT OF CRM CUSTOMER CENTRIC MODEL

The objective of this research is to examine variabels which influence at designing CRM Customer Centric Model, developing CRM Customer centric model for life insurance company, examining wheter the model had an effect on increasing customer loyalty deegre and developing recommendation of management...

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Bibliographic Details
Main Author: DIANI (NIM 23506004); Pembimbing: Dr. Ir. Husni Setiawan Sastramihardja, M.T., FITRI
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/12956
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/12956

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