STRATEGY FORMULATION PROPOSAL FOR PT. S

PT.S as a cultural tourism object, is a replica of Sundanesse village, which represents Sundanesse tradisional art and culture. Apart from the performance of art and the traditional culture, PT. S also produces traditional musical instruments such as angklung and other bamboo musical instruments.<...

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Main Author: ANGRAINI (NIM: 29107308); Pembimbing: Dr. Ir. Gatot Yudoko, AMELIA
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/13241
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Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:13241
spelling id-itb.:132412017-09-27T15:30:45ZSTRATEGY FORMULATION PROPOSAL FOR PT. S ANGRAINI (NIM: 29107308); Pembimbing: Dr. Ir. Gatot Yudoko, AMELIA Indonesia Theses INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/13241 PT.S as a cultural tourism object, is a replica of Sundanesse village, which represents Sundanesse tradisional art and culture. Apart from the performance of art and the traditional culture, PT. S also produces traditional musical instruments such as angklung and other bamboo musical instruments.<p>In 2007 PT. S has been transformed from family business into a company with more professional management. At this time, PT. S has a long-term plan until 2017, but this plan has not yet been mapped well. In accordance with the agreement with PT. S, the aim of this final project is to formulate the company's strategy in accordance with the point of view, the mission and the aim of the company, so as to be able to increase the company's competitiveness.<p>The conceptual framework in formulating the company's strategy was by using the stage of strategic management of Wheelen and Hunger, consisting of environmental scanning, strategy formulation, and strategy implementation. The process of data collection, primary and secondary data were carried out by means of the study of literature, direct observation, interviews, group discussion with the management of the company, and the other reference such as the internet.<p>The formulation of the company's strategy is depicted with weighted EFAS (external factors analysis summary) and IFAS (internal factors analysis summary) of company, the production of SWOT Matrix, Strategy Map with the Balanced Scorecard perspectives, and the determination of the business strategy and functional the company. The strategy implementation plan will be divided into short-term, middle-term and long-term stage. text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
description PT.S as a cultural tourism object, is a replica of Sundanesse village, which represents Sundanesse tradisional art and culture. Apart from the performance of art and the traditional culture, PT. S also produces traditional musical instruments such as angklung and other bamboo musical instruments.<p>In 2007 PT. S has been transformed from family business into a company with more professional management. At this time, PT. S has a long-term plan until 2017, but this plan has not yet been mapped well. In accordance with the agreement with PT. S, the aim of this final project is to formulate the company's strategy in accordance with the point of view, the mission and the aim of the company, so as to be able to increase the company's competitiveness.<p>The conceptual framework in formulating the company's strategy was by using the stage of strategic management of Wheelen and Hunger, consisting of environmental scanning, strategy formulation, and strategy implementation. The process of data collection, primary and secondary data were carried out by means of the study of literature, direct observation, interviews, group discussion with the management of the company, and the other reference such as the internet.<p>The formulation of the company's strategy is depicted with weighted EFAS (external factors analysis summary) and IFAS (internal factors analysis summary) of company, the production of SWOT Matrix, Strategy Map with the Balanced Scorecard perspectives, and the determination of the business strategy and functional the company. The strategy implementation plan will be divided into short-term, middle-term and long-term stage.
format Theses
author ANGRAINI (NIM: 29107308); Pembimbing: Dr. Ir. Gatot Yudoko, AMELIA
spellingShingle ANGRAINI (NIM: 29107308); Pembimbing: Dr. Ir. Gatot Yudoko, AMELIA
STRATEGY FORMULATION PROPOSAL FOR PT. S
author_facet ANGRAINI (NIM: 29107308); Pembimbing: Dr. Ir. Gatot Yudoko, AMELIA
author_sort ANGRAINI (NIM: 29107308); Pembimbing: Dr. Ir. Gatot Yudoko, AMELIA
title STRATEGY FORMULATION PROPOSAL FOR PT. S
title_short STRATEGY FORMULATION PROPOSAL FOR PT. S
title_full STRATEGY FORMULATION PROPOSAL FOR PT. S
title_fullStr STRATEGY FORMULATION PROPOSAL FOR PT. S
title_full_unstemmed STRATEGY FORMULATION PROPOSAL FOR PT. S
title_sort strategy formulation proposal for pt. s
url https://digilib.itb.ac.id/gdl/view/13241
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