#TITLE_ALTERNATIVE#

• Main Author: DANICA (19009117), DEA
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/14080
• Institution: Institut Teknologi Bandung

Rattan is one of non-timber forest products has a large role in fulfilling the needs society as <br /> <br /> <br /> <br /> <br /> <br /> well as foreign exchange income. It is known that Indonesia is the world’s biggest rattan <br /> <br /> <br /> <br /> <br /> <br /> industry is located in Cirebon. Rattan has been widespread in the market since the 80's and <br /> <br /> <br /> <br /> <br /> <br /> most of the rattan industry in Cirebon still using the old method in regulating business model <br /> <br /> <br /> <br /> <br /> <br /> that makes no difference with the other competitors. PT Bahama Rotan is one of the middle <br /> <br /> <br /> <br /> <br /> <br /> industries that located in Cirebon. The company produces furniture made of rattan and sell <br /> <br /> <br /> <br /> <br /> <br /> furniture through exports presented to most European countries, such as England, Belgium, <br /> <br /> <br /> <br /> <br /> <br /> Germany, and Holland. <br /> <br /> <br /> <br /> <br /> <br /> This research study was made with a goal to analyze the existing business model in Europe <br /> <br /> <br /> <br /> <br /> <br /> and proposed an innovation business model. The first step in the exercise is to map the nine <br /> <br /> <br /> <br /> <br /> <br /> building blocks to find out the current business model canvas by Osterwalder and Pigneur,. <br /> <br /> <br /> <br /> <br /> <br /> The next step is to assessment in company’s SWOT and analyzes using Importance <br /> <br /> <br /> <br /> <br /> <br /> Performance Analysis, then proposed the new business model by comparing the current <br /> <br /> <br /> <br /> <br /> <br /> business model and SWOT assessment. In research methods, collecting primary data from a <br /> <br /> <br /> <br /> <br /> <br /> structured interview and secondary data from company’s internal records to analyze the <br /> <br /> <br /> <br /> <br /> <br /> company’s current condition.