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Advertising is one of the important marketing strategies for companies in order to attract their potential consumers to use their goods and services. However, advertisement itself is consists of several factors that might influence those consumers in responding the advertisement itself and thus reac...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/14110 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Advertising is one of the important marketing strategies for companies in order to attract their potential consumers to use their goods and services. However, advertisement itself is consists of several factors that might influence those consumers in responding the advertisement itself and thus react whether they are interested in the offer or not. <br />
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The competitive condition and the ‘wars’ that exist in the market, set the focus of the study which is based on Indonesian mobile network provider companies. Furthermore, TV and print media have already received the impact of the companies’ marketing strategy through advertising and further set as the advertising media which will be examined. |
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