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Advertising is one of the important marketing strategies for companies in order to attract their potential consumers to use their goods and services. However, advertisement itself is consists of several factors that might influence those consumers in responding the advertisement itself and thus reac...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/14110 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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