MAN IMAGES IN ADVERTISEMENT, A semiotic studies of man images in advertisement of woman product.
Advertisement is about sign system, which is consisted of signified and signifier as elements which represent meanings. A Signified is a mental concept used to divide and categorize realities in order to comprehend it. The most important aspect in an advertising research is analysis concerning the c...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/14178 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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